Apple’s next-generation AirTag item tracker is expected to launch in mid-2025. Bloomberg‘s Mark Gurman reports.
In his latest Power On newsletter, Gurman discussed Apple’s work on the next generation of AirTag, codenamed B589. Apple is currently conducting manufacturing tests with partners in Asia and the new item tracker is expected to launch in the middle of next year. The new model will apparently have an improved chip and improved location tracking features.
In October 2023, Apple analyst Ming-Chi Kuo said that mass production of the second-generation AirTag had been pushed back from the fourth quarter of 2024 to sometime in 2025. He believes the new AirTag will have some sort of integration with Apple’s Vision Pro headset, but he hasn’t shared more specific details. For more information, see our AirTag 2 guide.
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